- Build brand equity
- Increase reach and revenue
- Capture market share
- Expand market coverage
- Make business more competitive
- Offer value-added / user-friendly services
For example:
Internet Service Providers, Telecoms,
and Cable Companies can utilize the branded
browser to incorporate additional value added services,
tools, and 3rd party offers to enhance the user's
experince and compete more effectively with
rivals.
Portals and Large Community/Destination
Sites can expand the reach, time, and frequency of
users being connected to them thus increasing their
revenue potential as they move to actually owning the
user's experience with their own browser.
Financial Services companies like Banks
and Brokerages can customize a browser to offer
one-click access to portfolio quotes, online bill
payment, investment research, branch locations, and
customer service; in addition, they can provide online
shopping and drive traffic to their business clients.
Media Outlets like Television Stations,
Radio Stations, Newspapers can take
advantage of their existing audiences, utilize their
unsold ad inventories or promotional properties
to promote their custom browser. The browser will
serve as a vehicle to sell both local and national
advertising/sponsorships as it provides additional time
and space for transactions.
Employers can issue employees their
custom-branded Browsers with proprietary links to
internal Intranet content and preferred vendor sites for
purchasing. Collaborative work tools can be added to the
browser to increase communication and support other work
related initiatives. Merchants providing incentive
offers and special savings to employees can also be
featured on the browser.
Educational Institutions from Elementary
Schools to Colleges
can integrate tools in the browser for
teachers, parents, and students to be more involved,
collaborate more effectively, improve performance, and
offer e-learning beyond the classroom. Schools can
generate funds through the browser: give students and
alumni access to special services, exclusive content,
and continuing education.
Non-profits, Charities and Religious
Institutions can utilize the browser to support and
supplement fundraising efforts with e-commerce,
advertising, and ISP revenues; they can provide their
memberships with the latest information about the
organizations' events and accomplishments.
Sports Teams, Leagues and Fan
Clubs can create virtual communities for the loyal
followers, offer the latest scores and news, exclusive
content, on-demand archives, sell special section
tickets and merchandise, offer fans special incentives
and a chance to sound off and be involved.
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